4. Navigation – Great benefits websites are easy to navigate.
Think of navigation as the primary way employees will search the site. Offer multiple way to find information; large graphic icon, drop downs, and tabs. Scroll new information in banners across the home page. Take the time to evaluate. Track clicks, and move a frequently searched topic like Time Off to the home page. The easier it is for employees to find the information they are looking for the better.
5. Updated Content – Great benefits websites are updated often.
Why do you keep going back to your favorite websites? Because their is new information. Information on your site needs to be updated often. Change a rotating banner, promote a specific benefit one month and switch to another the next. Utilize new images. If any information on the site is out of date, employees will assume all the information on the site is out of date. One of the reasons the web is such a great medium is because websites can be continuously refined, tweaked, and improved.
6. Promote – Great benefits websites are promoted all the time.
Don’t have a kickoff campaign to show off all your hard work, and then never mention it again. Promote the benefits site. Make your benefits site the home screen of all company computers. If an employee calls with a question, guide them to the answer on the benefits website. Put up a poster with large graphic images of the benefits site home screen. Be creative. Deploy the next company picnic email with hyperlinks back to event information found on the benefits site. Put open enrollment information on the benefits site. Use every opportunity to dive employees back to the benefits site.
Use these as a starting point for evaluating—and improving—your company’s website. If it comes up short, Joshua Communications can help. We believe every company and every employee deserves a great benefits website.