As digital continues to effect orientation, we continue to see trends favoring not only video, but interactive video orientation. Millennials are a big part of the change. Millennials know what technology is capable of. They are less accepting of outdated practices that could be improved. And, they want a fluid orientation process facilitated by technology.
Introducing Interactive Video
Interactive video is a new form of media many top brands are using to engage consumers, and it is now available to HR leaders in employee engagement platforms. While new, this media has already proven to be very effective; 70% of marketers say interactive video engages audiences “well” or “very well,” and 68% of marketers believe it will continue to become a more important component of modern marketing mixes. HR leaders can use this technology to better engage with employees in a number of areas.
Improving Orientation With Interactive Video
With interactive video new hires can choose different paths for the video to take. New hires are able to click directly on the content they want to learn about. They can click to learn about benefits, company history, culture, customers, etc. Self-guided interactivity is key to creating high levels of engagement and information retention.
Millennials in particular are expecting something different from orientation. Millennials know what technology is capable of. Millennials are less accepting of outdated practices that could be improved. They want a fluid onboarding process facilitated by technology.
Interactive video does just that. It creates an orientation process that is hands-on, experiential and even virtual. Real-time learning — whether it’s face-to-face or online — appeals to millennials because they are community driven and yearn to be surrounded by people who can help them learn. Really, when you think about it; almost anyone learns better this way.
It’s more engaging
When a user is watching a linear video, like a YouTube video, it can be easy to get distracted. 87% of viewers use more than one device at a time, meaning you’re already vying for your audience’s attention. Interactive video makes viewing active instead of passive, creating a game-like experience that grabs and keeps a user’s attention and results in a 591% lift in user activity – a huge increase most HR leaders can’t afford to pass up. New hires will be engaged with your content.
It’s more memorable
It turns out the sheer ability to engage with content in an interactive video makes a user more likely to remember your orientation requested actions. Even if a viewer doesn’t interact with the video itself, interactive videos are 32% more memorable than linear video.
It delights the user
On top of the hard data points above, interactive video is simply more enjoyable than linear video. It’s a great way to add a moment of delight to the user experience as your employees explore an interactive story, learn about benefits, and your company, all while having fun.
Interactive video works well with Millennials who are committed to learning, want to learn quickly, and tend to ask a lot of questions. They desire the ‘click and learn’ process interactive video offers. With updated orientation practices, like interactive video, companies can transform their orientation in to highly engaging and memorable experiences for their new hires. After all, everyone wants to start the new hire on a path to success.
